Press Kit

Dream Catchers Foundation Inc. Press Kit

To download the press kit as a Word document, click here.


Tricia Rivas, owner of Trixie’s Salon, has always had a passion for giving back to the community. Tricia used her skills as a licensed beauty professional to donate salon services to Hospice of Central Iowa, the women’s shelter in Des Moines, and also to Des Moines veterans. To make a greater impact, Tricia encouraged her staff at Trixie’s Salon to donate their talents to organizations in the Des Moines community. Together, Tricia and her team started volunteering to help brighten someone’s day with a fresh haircut or a little lip gloss, and it turned into something much more.

The services Tricia and the Trixie’s staff provided not only brightened someone’s day, they helped improve self-confidence of people that were terminally or chronically ill, as well as those who had hit a rough spot in life and had ended up on the street. They were providing a service that helped someone say: “I look good!” or “I feel good!” They were providing services that really made a difference.

Wanting to do more, Tricia started weaving the web for Dream Catchers. After assembling a Board of Directors and months of hard work, the idea of Dream Catchers came to life and became an official non-profit organization. It is the only non-profit of its kind in Central Iowa that provides salon services for men, women, and children that are chronically and terminally ill, as well as their caregivers.

Mission: To rejuvenate the spirit through human touch for men, women, and children.

Vision: Catching inner beauty.

Values: Strength, Beauty, Community

The Story of the Dream Catcher

According to legend, dreams are messages from sacred spirits. The hole in the center of the web allows good dreams through while bad dreams are trapped in the web until they disappear in the morning sun. Dream catchers are believed to bless the “sleeping one” with pleasant dreams, good luck and harmony.



Who founded Dream Catchers?
Although it was a collaborative effort, the original idea was formed by Tricia Rivas, licensed beauty professional and owner of Trixies Salon. She saw what an impact she had volunteering with groups like Hospice of Central Iowa and wanted to help more.

When was Dream Catchers founded?
Dream Catchers became an official 501(c)(3) organization in 2015.

Where is Dream Catchers located? What areas does it serve?
Dream Catchers is located in Des Moines, Iowa and serves clients across Central Iowa.

Who does Dream Catchers benefit?
Dream Catchers serves men, women, and children suffering from a terminal or chronic illness, as well as their caregivers.

How does Dream Catchers connect with clients?
Clients are nominated by family, friends, nurses, doctors, or anyone who wants to help them see their beauty during their fight.

What is the Dream Bags program?
The Dream Bags program helps our guests continue their beauty care in between visits from our Professionals. A Dream Bag contains items such as shampoo and conditioner, styling products, manicure tools, makeup, perfumes, makeup brushes, hand and body lotions, and dream catchers.*

*Each bag is unique and may include any of these items, but not all of them.

How do I volunteer?
Dream Catchers is looking for 3 types of volunteers: licensed beauty professionals, volunteers to offer companionship to clients, and volunteers to help with events, fundraising and office work.

To volunteer, please contact Tricia Rivas at

Can I make a donation?
Absolutely! Monetary donations will be used for pop up salon events, extra goodies for the Dream Bags, volunteer appreciation days, media kits, marketing supplies, and Dream Catchers insurance.

We also accept beauty product donations. All product donations will be used for our Dream Bag.


How to Contact

Media Contact:

Tricia Rivas



Mailing Address:

PO Box 36682
Des Moines, Iowa 50315




Social Media:



Instagram: @dreamcatchersfoundationinc

Twitter: @jrivas761


To download the press kit as a Word document, click here.